Crisper launched with Friss Detection

Crisper have launched a brand new budget insurance label specifically focused on the vehicle insurance comparison website sales channel. Crisper have already gained a good market share via the more senior drivers amongst us. This is based on findings by Premie.nl. Premie.nl has positioned Crisper in the Top 5 in NL, boasting already 11,000 premium calculations within the first week of business. The cheapest provider nominated is ‘Verzeker-je-auto’. Which means the top five is further made complete with United Insurance (Delta Lloyd), Zelf.nl (Reaal) and AllSecur (Allianz).

In order to achieve this competitive position, Crisper decided use the Friss solution from the launch of the insurer. As a result, Crisper have a direct view of possible risks and can adjust their offers to customers accordingly - safeguarding their  customer portfolio value.